Many years ago, a friend of mine asked if I would consider joining him as a volunteer at our city’s inaugural “Household Hazardous Waste Day”. I was to create a poster to drive attendance to the event, handle PR, and then work during the event. Read More
The Archives
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The Business of Being Green
Thursday, December 9th, 2010When testimonials are tricky, how do we build trust?
Friday, October 22nd, 2010
Getting testimonials from clients can sometimes be tricky. Not because of client dissatisfaction, of course, (because then you wouldn’t ask!) but perhaps due to the bureaucracy of getting five levels of management and legal affairs to sign off. There are also situations when a customer doesn’t want HIS clients to know that he benefitted from your services. Very tricky. Read More
Finding the Green in Today’s Shoppers
Thursday, March 25th, 2010Do consumers consider environmental benefits in their purchasing decisions? Who is the Green Shopper? For an answer to these questions or if you produce a product or service for the consumer market, read on. Read More
